From a marketing standpoint, specifically, modern know-how has made it a lot easier to gather information on buyer behaviors, wants, wants, and so on. In this video, Sam Ngo, director, product advertising at BlueConic, shares how expertise brings personalization to life. Ngo, who is responsible for serving to clients notice the potential of their first-party information, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions.
Advertising has evolved into a vastly advanced type of communication, with literally thousands of different ways for a business to get a message to the patron. They can pay to have their beverages advertised by way of product placement in a well-liked teen movie franchise...Read More