Benefits Of Outsourcing SEO
Business owners in the U.S. spend more than 0 billion every year on digital marketing services, and this includes services such as email marketing, video production, and web development. However, the most significant part of the money is spent on Search Engine Optimization (SEO). SEO usually focuses on ensuring that your website will be among the results that appear on the first page of results whenever a client turns to the internet to look for information. Here are some reasons why companies outsource SEO to freelancers or agencies that provide the services.
SEO is a complicated task. While the idea about SEO is quite straightforward; it is not always easy to get your website to appear among results on the first page of the search results. It will take a lot of research as well as deep understanding to learn how the Google algorithms function. Google’s search algorithms process the words used in a search, the location and the relevance of the search to determine what information to provide. The Google algorithm changes all the time. In 2018, Google reported 3,234 updates, and this means that keeping up with the algorithm is a complex task for any business owner.
Hiring an in-house SEO team will be a costly option for most businesses, considering that the average salary of an SEO manager is ,712. Since you will require more than one staff, you might end up spending close to quarter of a million-dollar for SEO staff in every year. On the other hand, one can outsource SEO experts on a contract or project basis for ,000-,000.
When SEO is not your area of expertise; there is a need to make the right choice and outsource the services. If you, or your staff, are not an SEO expert, hiring an agency providing the services will guarantee the best results.
To run your business, you require specific tools for the daily operations, ranging from machinery to software. It is the same case with SEO, and the necessary tools are expensive. You do not need to spend hundreds of thousands of dollars to purchase software programs and marketing automation systems when you can hire SEO experts who already have the tools to take charge of the campaigns.
Choosing to outsource SEO to a full-service digital marketing company will mean that you have access to experts who can offer more than just SEO. While SEO is the primary reason why you will retain the experts, they can also handle some of the marketing needs of your company in the future. The agency can help you find out more about email marketing or video production when you are prepared for launch.